VRBT- Video Ring Back Tone:
It’s an extension of CRBT where a video is viewed on the handset device by the calling party after dialing and prior to the call being answered at the receiving end.
i2i Telesource VRBT personalized ring back tone solution provides the user with multimedia rich experience. The subscriber can personalize the calling experience for the originating party by configuring a video clip to play during the ringing of call set up. Operators have the flexibility to determine how the content is created, purchased and administered for particular subscribers. They can offer the service to support many content variations like:
- Content created by the called party for display to the calling parties or to specific called parties.
- Content created by third parties and selected by the called party to all calling parties or specific calling parties.
- Content relating to any group with which the called party or calling party is affiliated.
- Default content selected by operator or network when the called party has not selected any.
- Advertising content selected by the operator or network, the calling party or the called party.
- Content service comprising changing or timely content, such as news, sports or entertainment information.
- Locality based content such as information related to calling party’s or the called party’s locale.
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